Discover the Source Behind Seamless Logistics

From a single 20,000 sq. ft. warehouse to a nationwide network, Source Logistics has spent 25+ years helping multicultural brands move smarter from port to door with reliable and flexible logistics. 

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A Logistics Partner Built for What’s Next 

Source Logistics helps brands simplify and scale their supply chains through warehousing, fulfillment, transportation, value-added services, and integrated technology – all delivered with the agility and bilingual support that growing companies need. 

Originally focused on helping Hispanic brands enter the U.S. market, we now serve Food & Beverage, Grocery, CPG, Retail, and Health & Beauty companies across all channels. What remains unchanged is our commitment to nationwide scale, boutique-level service, and tailored solutions built for real-world growth.

What Drives Source Logistics

Mission

To empower businesses with reliable, omnichannel logistics from port to door – delivered with precision, flexibility, and a relentless commitment to customer success.

Vision

To be the go-to logistics partner that bridges cultures, leveraging our expertise in Hispanic brands to bring global products to U.S. consumers.

Values

We believe in people first, integrity, accountability, continuous improvement, and creating opportunities for families and communities.

Meet the People Behind the Operation

Our leadership combines decades of logistics, operations, technology, and multicultural market experience. Many began on warehouse floors or in hands-on operational roles – bringing a grounded, first-hand understanding of what real-world logistics requires. 

Raul Villarreal

Raul Villarreal

CEO

Raul Villarreal
Marcelo Sada

Marcelo Sada

President, Corporate Development

Marcelo Sada
Andy Smith

Andy Smith

COO

Andy Smith
Emily-Robinson

Emily Robertson

CFO

Emily Robertson
Meet the Full Team

Our Story

1999

Founded with 1 California warehouse

1999

2004

Added Transportation capabilities to complement warehousing

2004

2012

Acquired Fulfillment Corporation of America to expand nationwide

2012

2023

Palladium Equity Partners invests in Source Logistics to help scale faster

2023

2025

Acquired LaGrou Distribution’s warehouse business in Illinois

2025

In 1999, two cousins’ career paths unexpectedly converged. One was an experienced export consultant who specialized in helping his clients distribute their Mexican products across the U.S. The other, a border-crossing economist who’d seen firsthand how businesses failed when they didn’t understand the U.S. distribution system. Together, they found a problem, a purpose, and eventually a warehouse.

Marcelo Sada and Raul Villarreal built the company from the ground up through hands-on leadership – unloading trucks, driving forklifts, and serving customers directly from day one.


Today, that same operational discipline and belief in hard work, relationships, and opportunity guides every employee and every customer partnership.

Our Awards

From customer service honors to industry innovation awards, we’re proud to be recognized for the results we deliver and the relationships we build. 

Why Brands Go to Source

Built for Strategic Growth

Supported by Palladium Equity Partners, Source is investing in expanded cold chain capacity, automation, technology, and strategic acquisitions – all designed to help customers scale faster and smarter. 

Build Your Career at Source 

Whether in operations, transportation, customer service, technology, or leadership, Source offers opportunities to grow in a culture shaped by integrity, hard work, and respect.
Explore Source Careers

Ready to Explore Source?

WE’RE HERE TO HELP

For logistics operations that move at the speed of your business – and a partner that treats your growth like their own

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