Ross Villarreal

Rosendo Villarreal is the Vice President of Sales & Marketing at Source Logistics, where he brings over 25 years of experience in international sales and business development. With nearly 14 years at Source Logistics, Rosendo has been instrumental in driving the company’s growth and expanding its market reach.

Before joining Source Logistics, Rosendo spent 12 years at Palmex Alimentos SA de CV, where he led international sales and business development, honing his expertise in global markets. Fluent in three languages, he is highly skilled in navigating diverse business environments.

Rosendo also serves as a National Board Member for the Asociación de Empresarios Mexicanos (AEM), overseeing strategic alliances and chairing the Soft-landing committee, which supports businesses entering the U.S. market.

A graduate of Universidad de Monterrey, Rosendo also holds a GMBA from Thunderbird School of Global Management. His strategic vision and global perspective have been key to Source Logistics’ growth and success.

Ross lives in Houston TX with his wife Marisol, two daughters Marisol and Sofia and enjoys fly fishing and traveling.